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v. 26 n. 113 (2022)
Discursos de ódio, notícias falsas e redes sociais

Monográfico

¿Desorden de visibilidad? Un análisis comparativo entre las menciones en la prensa tradicional y la difusión digital

https://doi.org/10.26807/rp.v26i113.1899

Publicado 2022-05-02

  • Marcelo Alves

Marcelo Alves
puc

Resumo

Qual a relação entre a visibilidade de atores sociais e políticos na imprensa jornalística e nas mídias sociais? O objetivo é compreender se há associação entre a visibilidade de atores políticos na imprensa e no Facebook ou, por outro lado, se fan-pages que atraem grande volume de audiência nesta plataforma não possuem inserção nas empresas jornalísticas. O artigo debate com a discussão teórica sobre acesso de fontes à reportagem jornalística e a propagação de conteúdo nas mídias sociais. O estudo aplica a metodologia de estatística descritiva e testes de correlação para comparar atores mais compartilhados no Facebook e os mais citados pelo jornal Folha de São Paulo. Os resultados apontam baixa associação entre os índices e listas de atores diferentes com alta visibilidade. Discutimos os resultados propondo o conceito de desarranjo da visibilidade e demonstrando como atores sem citações na imprensa são compartilhados em ambientes digitais.

Palavras-chave

Comunicação Política, Visibilidade, Mídias Sociais

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