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v. 21 n. 1_96 (2017)
Ingeniería social e ingeniería en comunicación social

Monográfico

Os casos Brexit e Trump a partir do engenharia em comunicação social

Publicado 2017-03-31

  • Ignacio Gómez-García

Ignacio Gómez-García
Universidad Iberoamericana León

Resumo

2016 passará para a história como um ano em que a democracia trouxe à realidade cenários considerados estatisticamente improváveis, e sua ocorrência é um reflexo de discordância com o estabelecimento, especialmente com a classe política que parece fora de sincronia com as necessidades e os interesses das pessoas Eles devem representar. Este artigo é uma abordagem da BREXIT e das eleições presidenciais norte-americanas na perspectiva da comunicologia e da engenharia de comunicação social. Primeiro, examinamos cada caso separadamente e, em uma segunda instância, os pontos de convergência são analisados para entender como, a seleção de elementos de fala, potencializados com emoção, foram decisivos para convencer os eleitores a tomar uma postura.

Palavras-chave

Comunicologia, engenharia de comunicação social, democracia, opinião pública, pós-verdade

PDF (Español (España))

Biografia do Autor

Ignacio Gómez-García

Maestro en Administración Organizacional y Candidato a Doctor en Ciencias de la Administración. Académico de tiempo completo en la Universidad Iberoamericana León, Departamento de Ciencias Sociales y Humanidades

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