Novas tendências em marketing por causa do auge da Internet
Resumo
O uso da Internet trouxe mudanças consideráveis para a prática do Marketing. Este artigo realiza uma revisão bibliográfica onde se analisam os fatores que estão relacionados com o processo de mudança assim como as vantagens, desafios e oportunidades oferecidas por esta nova tecnologia a partir de uma perspectiva de Marketing.
Palavras-chave
Internet, Marketing, Comunicación digital, Conducta del consumidor, Tecnología, División Digital
Documento(s) suplementar(es)
Sin tÃtulo (English)Biografia do Autor
Irene García-Medina
Department of Business Management. Lecturer in Marketing
Patrícia Margarida Farias-Coelho
Lecturer, researcher, co-ordinator International Relations. UNISA, (São Paulo, Brasil) and Lecturer in the master of Education (UNINTER)
Elena Bellido-Pérez
Universidad de Sevilla. Researcher.
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