Hacia un modelo semiótico-discursivo para la comunicación participativa de desarrollo: el caso del módulo de validación tecnológica | Towards a Semiotic-Discursive Model for Participatory Development Communication: the Case of the Technological Validation Module

Resumen

El presente artículo es resultado de una investigación documental de más de 10 años, sobre la demarcación conceptual de los términos participación y cultura de participación, la ambigüedad con que se les trata recurrentemente limita su práctica en procesos concretos, por lo que es necesario trabajar su conceptualización para su posterior capitalización en diversos procesos de desarrollo social. Con este fin se observaron definiciones, conceptos y representaciones sociales con que se le ha referido entre la literatura del campo de la Comunicación y de la Educación principalmente, y que ha permitido situarle en un plano cartesiano que considera los ejes cognitivo e intuitivo en un lado; y el político y social en el otro.

In this article, we propose a macro-model articulating analytical categories from both semiotics and discourse studies to examine participatory communication for development in the specific case of the module for technological validation and transfer in livestock production systems in the northeastern mountains of Puebla State. Within that scheme, technological discoveries made on experimental livestock farms, aimed at a sustainable increase in production, are made available to local producers. The objective of the macro-model we propose is to contribute, through participatory communication for development, to awareness among those who participate in agricultural production and to the spread of that knowledge to neighboring communities, so that they may benefit nutritionally, educationally, culturally, and in terms of their identities. It is also our hope to contribute to the creation of new public policies among the communities, as well as new forms of government and governance, on one hand, and on the other, we seek to encourage new reflection on agricultural development and its relationship with communications, semiotics, and discourse studies. Finally, we raise the questions, what development? and development for whom?