Nuevas tendencias en Marketing debido al auge de Internet
Resumen
El uso de Internet ha traído cambios considerables para la práctica del Marketing. Este artículo lleva a cabo una revisión bibliográfica donde se analizan los factores que están relacionados con el proceso de cambio así como las ventajas, desafíos y oportunidades que ofrece esta nueva tecnología desde una perspectiva del Marketing.
Palabras clave
Internet, Marketing, Comunicación digital, Conducta del consumidor, Tecnología, División Digital
Archivo(s) complementario(s)
Sin tÃtulo (English)Biografía del autor/a
Irene García-Medina
Department of Business Management. Lecturer in Marketing
Patrícia Margarida Farias-Coelho
Lecturer, researcher, co-ordinator International Relations. UNISA, (São Paulo, Brasil) and Lecturer in the master of Education (UNINTER)
Elena Bellido-Pérez
Universidad de Sevilla. Researcher.
Citas
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