Creación de la Imagen Corporativa. El Paradigma del Siglo  XXI

Joan Costa

Vol. 22 No. 1_100 (2018)
100 números de Razón y Palabra

Monographic

Creation of the Corporate Image. The Paradigm of the 21st Century

Published 2018-06-01

Joan Costa

Joan Costa
Joan Costa Institute

How to Cite

Costa, J. (2018). Creation of the Corporate Image. The Paradigm of the 21st Century. Razón Y Palabra, 22(1_100), 356–373. Retrieved from https://ryp.cheersportwildcats.com/index.php/ryp/article/view/1160

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Abstract

The thought that was had about the companies from the industrialism has changed and likewise its pillars, and the paradigm of the XXI century became the model of all these businesses. The identity is something that now gives value to the company, but it is not easy to look for it since you have to start from before the brand. The identity of the company can be seen from the brand, and through this the corporate image can finally be built, which ends up being decisive when creating and consolidating a company.

Keywords

Brand, Identity, Corporate Image, Company

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