Discussion on the decolonizing characteristics of folktommunication: communicate and meet at the Central Fair of Campina Grande (PB)

Abstract

The cultural and communicational practices of marginalized populations continue to coexist with the technological innovation’s characteristic of globalization, this demonstrates the capacity of resistance and cultural re-signification of the agents of popular culture. The objective of this work is to discuss the folkcommunicational and decolonizing characteristics in the universe of the Central Fair of Campina Grande (PB). Methodologically, we conducted a bibliographic research, based on the following theoretical framework: Kilomba (2008), Beltrão (2014), Marques de Melo (2008 and 2010), Santos e Meneses (2013), Santos  (2019) and Mignolo (2016). We conclude that the use of this theoretical path helps in the understanding of social, cultural, and communicational phenomena and still show the strength of popular tradition expressed in the narratives, knowledge, experiences and processes of sociability proper to popular or subordinate culture. It was also possible to observe some folkcommunicational narratives and in turn against hegemonics that permeate the Central Fair of Campina Grande (PB), in this way we realize that epistemic decolonization is an alternative to the scientific investigations of popular communication.