A Emergência Do Prosumer Na Audiência Doméstica De Produtos Audiovisuais Em São Paulo – SP|The Prosumer of Emergency In Domestic Audience of Audiovisual Products in São Paulo - Sp

Sérgio Luiz do Amaral Moretti; Fabricia Durieux Zucco; Eduardo Ginesi

Vol. 18 No. 3_88 (2014)
Numero 88

Varia

A Emergência Do Prosumer Na Audiência Doméstica De Produtos Audiovisuais Em São Paulo – SP|The Prosumer of Emergency In Domestic Audience of Audiovisual Products in São Paulo - Sp

Published 2015-02-01

Sérgio Luiz do Amaral Moretti
Fabricia Durieux Zucco
Eduardo Ginesi

Sérgio Luiz do Amaral Moretti
Universidade Anhembi Morumbi

Fabricia Durieux Zucco
Universidade Regional de Blumenau

Eduardo Ginesi
Universidade Regional de Blumenau

How to Cite

do Amaral Moretti, S. L., Durieux Zucco, F., & Ginesi, E. (2015). A Emergência Do Prosumer Na Audiência Doméstica De Produtos Audiovisuais Em São Paulo – SP|The Prosumer of Emergency In Domestic Audience of Audiovisual Products in São Paulo - Sp. Razón Y Palabra, 18(3_88), 644–662. Retrieved from https://ryp.cheersportwildcats.com/index.php/ryp/article/view/386

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Abstract

Hábito interno de ver películas, series de televisión y programas de actualidad alternativas disponibles para nuevas opciones impulsadas por el avance tecnológico. Este estudio pretende contribuir a ampliar el conocimiento en este campo mediante el análisis del comportamiento de los espectadores interno de Sao Paulo - SP con el fin de identificar un nuevo tipo de consumidor / espectador, el prosumer, montando su propio programa de entretenimiento. Se aplica una encuesta a 483 estudiantes que asisten a Paulistanos graduado. Los resultados, analizados por análisis de correspondencias mostraron que las características atribuidas al prosumer ocurren más marcadamente entre los grupos de edad más jóvenes y que este nuevo consumidor tiene la libertad de acción debido a su capacidad financiera. Significativo 69% de los encuestados utiliza Internet muy a menudo, el medio ambiente natural del prosumer, y pasar por todos los medios analizados.

Keywords

prosumer, productos audiovisuales, televidente, medios de acceso, El análisis de correspondencias

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