A Publicidade E A Definição De Regras Quanto Ao Uso Do Conceito De Sustentabilidade|The Advertising and The Definition Rules Regarding The Use of Sustainability Concept

Marcio David Macedo da Silva; Ligia Terezinha Lopes Simonian; Otacílio Amaral Filho

Vol. 17 No. 4_85 (2013)
Arcoíris Cinematográfico: Personajes, Películas y Directores

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A Publicidade E A Definição De Regras Quanto Ao Uso Do Conceito De Sustentabilidade|The Advertising and The Definition Rules Regarding The Use of Sustainability Concept

Published 2014-03-01

Marcio David Macedo da Silva
Ligia Terezinha Lopes Simonian
Otacílio Amaral Filho

Marcio David Macedo da Silva
Universidade da Cidade de Nova Iorque

Ligia Terezinha Lopes Simonian
Universidade da Cidade de Nova Iorque

Otacílio Amaral Filho
Universidade da Cidade de Nova Iorque

How to Cite

Macedo da Silva, M. D., Lopes Simonian, L. T., & Amaral Filho, O. (2014). A Publicidade E A Definição De Regras Quanto Ao Uso Do Conceito De Sustentabilidade|The Advertising and The Definition Rules Regarding The Use of Sustainability Concept. Razón Y Palabra, 17(4_85), 717–738. Retrieved from https://ryp.cheersportwildcats.com/index.php/ryp/article/view/462

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Abstract

La sostenibilidad y el desarrollo sostenible son temas que forman parte de la rutina de las actividades de publicidad y difusión en todos los segmentos que forman parte del comercio. A pesar de su importancia, a menudo rigor conceptual es a menudo ignorada por los profesionales que trabajan en las empresas de medios. En el artículo, analisase sobre estos conceptos y se analiza la adopción del artículo 36, anexo T, el Código de Autorregulación de Publicidad (CONAR), que regula las dos cuestiones.

Keywords

CONAR. Publicidad. Responsabilidad. Sostenibilidad.

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