A Publicidade E A Definição De Regras Quanto Ao Uso Do Conceito De Sustentabilidade|The Advertising and The Rules of The Definition By Use of Sustainability Concept

Marcio David Macedo da Silva; Ligia Terezinha Lopes Simonian; Otacílio Amaral Filho

Vol. 17 No. 4_85 (2013)
Arcoíris Cinematográfico: Personajes, Películas y Directores

Varia

A Publicidade E A Definição De Regras Quanto Ao Uso Do Conceito De Sustentabilidade|The Advertising and The Rules of The Definition By Use of Sustainability Concept

Published 2014-03-01

Marcio David Macedo da Silva
Ligia Terezinha Lopes Simonian
Otacílio Amaral Filho

Marcio David Macedo da Silva
Universidade Federal do Para

Ligia Terezinha Lopes Simonian
Universidade Federal do Para

Otacílio Amaral Filho
Universidade Federal do Para

How to Cite

Macedo da Silva, M. D., Lopes Simonian, L. T., & Amaral Filho, O. (2014). A Publicidade E A Definição De Regras Quanto Ao Uso Do Conceito De Sustentabilidade|The Advertising and The Rules of The Definition By Use of Sustainability Concept. Razón Y Palabra, 17(4_85), 805–825. Retrieved from https://ryp.cheersportwildcats.com/index.php/ryp/article/view/471

Download Citation

The authors who publish in this magazine agree with the following terms:

Authors retain copyright and grant the journal the right to be the first publication of the work as well as licensed under a Creative Commons Attribution License that allows others to share the work with acknowledgment of the authorship of the work and initial publication. in this magazine.

Authors may separately establish additional agreements for the non-exclusive distribution of the version of the work published in the journal (for example, placing it in an institutional repository or publishing it in a book), with acknowledgment of its initial publication in this journal.

Authors are allowed and encouraged to disseminate their works electronically (for example, in institutional repositories or on their own website) before and during the submission process, as it may lead to productive exchanges as well as further citation earliest and largest of published works (See The Effect of Open Access).

Abstract

La sostenibilidad y el desarrollo sostenible son temas que forman parte de la rutina de las actividades de publicidad y difusión en todos los segmentos que forman parte del comercio. A pesar de su importancia, a menudo rigor conceptual es a menudo ignorada por los profesionales que trabajan en las empresas de medios. En el artículo, analisase sobre estos conceptos y se analiza la adopción del artículo 36, anexo T, el Código de Autorregulación de Publicidad (CONAR), que regula las dos cuestiones.

Keywords

CONAR. Publicidad. Responsabilidad. Sostenibilidad.

PDF (Español (España))