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v. 26 n. 115 (2022)
Comunicación pospandemia

Monográfico

Uma matriz teórica e prática para abordar o debate eleitoral na ciberdemocracia

https://doi.org/10.26807/rp.v26i115.1975

Publicado 2023-02-25

  • Gonzalo Sarasqueta

Gonzalo Sarasqueta
Instituto de Ciencias Políticas y sociales (ICPS) de la Universidad Autónoma de Barcelona/ Universidad Católica Argentina (UCA)

Resumo

Este artigo investiga as características do debate eleitoral na atualidade. Primeiramente, são analisadas as características do paradigma da ciberdemocracia: papel do prossumidor, dissonância cognitiva, economia discursiva, economia cognitiva, economia da atenção, cultura hipervisual e imperativo narrativo. Em seguida, explora como essas transformações impactam a fisionomia e a dinâmica do debate eleitoral, constituindo nele três fases fundamentais: pitch (antes), performance (durante) e spin (depois). Por fim, algumas conclusões e uma série de questões são adicionadas para pesquisas futuras.

Palavras-chave

Debate eleitoral, ciberdemocracia, teledemocracia, redes sociais

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