Ir al menú de navegación principal Ir al contenido principal Ir al pie de página del sitio

Vol. 26 Núm. 113 (2022)
Discursos de Odio, Fake News y Redes Sociales

Monográfico

¿Desorden de visibilidad? Un análisis comparativo entre las menciones en la prensa tradicional y la difusión digital

https://doi.org/10.26807/rp.v26i113.1899

Publicado 05/02/2022

  • Marcelo Alves

Marcelo Alves
puc

Resumen

¿Cuál es la relación entre la visibilidad de los actores sociales y políticos en la prensa periodística y los medios sociales? El objetivo es entender si existe una asociación entre la visibilidad de los actores políticos en la prensa y en Facebook o, por el contrario, si las fan-pages que atraen un gran volumen de audiencia en esta plataforma no tienen inserción en las empresas periodísticas. El artículo debate con la discusión teórica sobre el acceso de las fuentes a la información periodística y la propagación de contenidos en los medios sociales. El estudio aplica la metodología de la estadística descriptiva y las pruebas de correlación para comparar los actores más compartidos en Facebook y los más citados por el diario Folha de São Paulo. Los resultados señalan una baja asociación entre los índices y las listas de diferentes actores con alta visibilidad. Discutimos los resultados proponiendo el concepto de desorden de visibilidad y demostrando cómo los actores sin citas en la prensa son compartidos en entornos digitales.

Palabras clave

Comunicação Política, Visibilidade, Mídias Sociais

PDF Ver en línea

Citas

  1. Alexander, J.C. (1990). The Mass News Media in Systemic, Historical and Comparative Perspective, In: Alexander, J.C. & Colomy, P.B. (Org.) Differentiation Theory: Problems and Prospects (pp. 107–152.) New York: Columbia University Press.
  2. Boyd, D., Golder, S., & Lotan, G. (2010, January). Tweet, tweet, retweet: Conversational aspects of retweeting on twitter. In 2010 43rd Hawaii international conference on system sciences (pp. 1-10). IEEE. < https://ieeexplore.ieee.org/abstract/document/5428313>
  3. Bruns, A. (2005). Gatewatching: Collaborative online news production. Peter Lang.
  4. Bucher, T. (2012). Want to be on the top? Algorithmic power and the threat of invisibility on Facebook. New media & society, 14(7), 1164-1180. < https://journals.sagepub.com/doi/abs/10.1177/1461444812440159>
  5. Chadwick, A. (2017). The hybrid media system: Politics and power. Oxford University Press.
  6. Cook, T. E. (1998). Governing with the news: The news media as a political institution. University of Chicago press.
  7. DeVito, M. A. (2017). From editors to algorithms: A values-based approach to understanding story selection in the Facebook news feed. Digital journalism, 5(6), 753-773. < https://www.tandfonline.com/doi/abs/10.1080/21670811.2016.1178592>
  8. Galtung, J., & Ruge, M. H. (1965). The structure of foreign news: The presentation of the Congo, Cuba and Cyprus crises in four Norwegian newspapers. Journal of peace research, 2(1), 64-90.
  9. Gamson, W., & Wolsfeld, G. (1993). Media and Movements: A Transactional Analysis “. Annals of the American Journal of Political and Social Science, 528, 114-125.
  10. Gans, H. J. (2004). Deciding what's news: A study of CBS evening news, NBC nightly news, Newsweek, and Time. Northwestern University Press.
  11. Gitlin, T. (1980). The whole world is watching: Mass media in the making and unmaking of the new left. Univ of California Press.
  12. Gomes, W. (2009). Audioesfera política e visibilidade pública: os atores políticos no Jornal Nacional. Televisão e realidade. Salvador: EDUFBA, 175-222.
  13. Hall, S., Critcher, C., Jefferson, T., Clarke, J., & Roberts, B. (2013). Policing the crisis: Mugging, the state and law and order. Macmillan International Higher Education.
  14. Hermida, A., Fletcher, F., Korell, D., & Logan, D. (2012). Share, like, recommend: Decoding the social media news consumer. Journalism studies, 13(5-6), 815-824. < https://www.tandfonline.com/doi/abs/10.1080/1461670X.2012.664430>
  15. Jungherr, A. (2014). The logic of political coverage on Twitter: Temporal dynamics and content. Journal of communication, 64(2), 239-259.
  16. Jungherr, A. (2015). Analyzing political communication with digital trace data. Cham, Switzerland: Springer.
  17. Klinger, U., & Svensson, J. (2015). The emergence of network media logic in political communication: A theoretical approach. New media & society, 17(8), 1241-1257.
  18. Kümpel, A. S., Karnowski, V., & Keyling, T. (2015). News sharing in social media: A review of current research on news sharing users, content, and networks. Social media+ society, 1(2), 2056305115610141. < https://journals.sagepub.com/doi/full/10.1177/2056305115610141>
  19. Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in human behavior, 28(2), 331-339. < https://www.sciencedirect.com/science/article/abs/pii/S074756321100210X>
  20. Miguel, L. F., & Biroli, F. (2010). Visibility in the media and political field in Brazil. Dados, 53(3), 695-735.
  21. Molotch, H., & Lester, M. (1975). Accidental News: The Great Oil Spill as Local Occurrence and National Event. American Journal of Sociology, 81(2), 235-260.
  22. Reese, S. D., Grant, A., & Danielian, L. H. (1994). The structure of news sources on television: A network analysis of “CBS News,”“Nightline,”“MacNeil/Lehrer,” and “This Week with David Brinkley”. Journal of Communication, 44(2), 84-107. <https://academic.oup.com/joc/article-abstract/44/2/84/4160168?login=false>
  23. Schudson, M. (2002). The news media as political institutions. Annual review of political science, 5(1), 249-269. < https://www.annualreviews.org/doi/abs/10.1146/annurev.polisci.5.111201.115816>
  24. Thompson, J. B. (2005). The new visibility. Theory, culture & society, 22(6), 31-51.
  25. Tuchman, G. (1973). Making news by doing work: Routinizing the unexpected. American journal of Sociology, 79(1), 110-131.
  26. Tufekci, Z. (2013). “Not this one” social movements, the attention economy, and microcelebrity networked activism. American behavioral scientist, 57(7), 848-870.
  27. Vaccari, C. (2015). Blogging, political. The International Encyclopedia of Political Communication, 1-8.
  28. Vaccari, C., & Nielsen, R. K. (2013). What drives politicians' online popularity? An analysis of the 2010 US midterm elections. Journal of Information Technology & Politics, 10(2), 208-222. < https://www.tandfonline.com/doi/abs/10.1080/19331681.2012.758072>
  29. Van Aelst, P., Maddens, B., Noppe, J., & Fiers, S. (2008). Politicians in the news: Media or party logic? Media attention and electoral success in the Belgian election campaign of 2003. European Journal of Communication, 23(2), 193-210. <https://journals.sagepub.com/doi/abs/10.1177/0267323108089222>
  30. Van Aelst, P., Van Erkel, P., D’heer, E., & Harder, R. A. (2017). Who is leading the campaign charts? Comparing individual popularity on old and new media. Information, communication & society, 20(5), 715-732. < https://www.tandfonline.com/doi/abs/10.1080/1369118X.2016.1203973>