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Vol. 21 No. 1_96 (2017)
Ingeniería social e ingeniería en comunicación social

Monographic

The Brexit and Trump cases from engineering in social communication

Published 2017-03-31

  • Ignacio Gómez-García

Ignacio Gómez-García
Universidad Iberoamericana León

Abstract

2016 will go down on history as a year when democracy brought to reality scenarios that were considered statistically improbable, and their occurrence is a reflection of unconformity with the establishment, especially with the political class that seem off sync to the needs and interests of the people they are supposed to represent. This article is an approach to BREXIT and the U.S. presidential election from the perspective of comunicology and social communication engineering. First we examine each case separately and, in a second instance, points of convergence are analyzed in order to understand how, the selection of speech elements, potentiated with emotion, were decisive to convince the voters on taking a stance.

Keywords

Comunicology, social communication engineering, democracy, public opinion, post-truth

PDF (Español (España))

Author Biography

Ignacio Gómez-García

Maestro en Administración Organizacional y Candidato a Doctor en Ciencias de la Administración. Académico de tiempo completo en la Universidad Iberoamericana León, Departamento de Ciencias Sociales y Humanidades.

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