Volume 21, No. 4_99.
La Semiótica y sus métodos para la investigación crítica en América Latina

Table of contents

1. Presentación Vol. 21, No. 4_99: La Semiótica y sus métodos para la investigación crítica en América Latina

   Ana Luisa Coviello, Diego Esteban Toscano

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1. Searching for a practice of semiotics as an instrument of social intervention

   Antonio Caro-Almela

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2. Semeiotics of Memory: Stesis, Enaction, Affectivity, Materiality of Meaning

   Ana Luisa Coviello

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3. Semiotics in the Study of Communication?

   Mario Castillo-Hilario

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4. Subliminal Advertising, Mass Culture and Neurosciences: A Strong Cocktail for Semiotic Studies

   Diego Toscano

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5. Prosumers, advertising discourse and participation logics: a sociosemiotic contribution to analyze the significant configuration in the ironic retakes of audiovisual texts

   María Agustina Sabich

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6. The Semiotics and the Indexical Aspect in Dove’s Retratos da Real Beleza: Reflections About the Advertising and the Representation of the Real Woman in the Media Communication

   Roberta Del-Vechio, Rafael Jose Bona

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7. Television Semiotic: Diegetic and Imaginary Universe in Tucuman 10 Channel Advertising

   María Lobo

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8. Mitification and social imaginaries of the character in the Ecuadorian documentary, cases: The Death of Jaime Roldós and A Secret in the Box

   Yalilé Loaiza-Ruiz

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9. Some Contributions of a Semiotic View at Communication Studies

   Itatí Rodríguez

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10. Semiotics of Communication and Health. For no particular method. Proposal

    David Dagoberto Bañuelos-Ramírez, Adriana González-Martínez, María Magdalena Ramírez-Palma

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11. Contemporary semiotics: crossroad ok knowledge and case study

    Horacio Javier Silva

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12. Jingles Effectiveness and Memorability

    Andrés López-Giraldo

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13. Photographic discourse of distance learning in the Special Section of Folha

    í‰dison Trombeta-de-Oliveira, Nádia Rubio-Pirillo

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14. Towards a Youth Macrosemiotic

    Mariana del-Valle-Prado

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1. Breaking the contract: Distrust of audiences in media and politics in the Post-Web 2.0 era

   Abel Antonio Grijalva Verdugo

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2. Entertainment on the journalistic content: a study of the Brazilian informative portals

   Michele Goulart Massuchin, Camilla Quesada Tavares, Vitor Curvelo Fontes Belém

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3. Innovative scenario in a public institution of higher education and co-ownership in the construction of patents

   Edmara Thays Neres-Menezes, Mairim Russo-Serafini, Gabriel Francisco da-Silva

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4. Professional and non-professional video production from YouTube Mexico: the #LADY100PESOS case

   Brenda Azucena Muñoz-Yáñez, Miguel Sánchez-Maldonado

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5. Artificial Intelligence and Communication Models

   Migdalia Yanett Pineda-de-Alcázar

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6. From the technological ubiquity to ubiquitous learning: theoretical-practical contributions and constructions of meaning for Music Education

   Állison Popolin, Eduardo Fofonca

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7. Benito Juárez And Porfirio Díaz: Their Political Image Projected by Historiography

   José Arturo Salcedo-Mena, Rocío Alejandra Salcedo-Mena

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8. The Importance of the Questions in the Expert Accounting Activity in Brazil

   Elcioneide Costa Silva-Carneiro, José Aprigio Carneiro Neto

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9. The magic of memory and the fantasy of forgetting: deciphering García Márquez to understand Colombian literature of the 20th century

   Diego Alejandro Jaramillo-Arango

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10. Organic Law of Communication in commercial radio programming. Analysis of the 1x1 Law in Ecuador

    Marcia Ximena Vasco-Garzón

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11. Intercultural Communicative Practices between Catholic schools and Latino Communities: A study in Western Washington, United States of America

    Julieta Altamirano-Crosby

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12. Social responsibility of the company in the face of the weakening of the same, in the workplace and consumers: trade union corruption and poor quality in the provision of goods and services

    Roberto Sanromán-Aranda, Luisa Gabriela Morales-Vega, Adriana Ruiz-Reynoso

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13. The Light of Culture: The Self-Help Literature, Notes for the Debate

    Marcelo Gustavo Barriga-Tamay, Xavier Brito-Alvarado, Paulina Tamayo-Rodríguez

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14. The Ecuadorians and The Pasillo: Meaning and cultural role of the country's most representative musical genre

    Manuel Espinosa-Apolo

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15. Brazilian and Portuguese fishermen on the screen: theoretical and methodological considerations for the study of stereotypes

    Angelo Brás Fernandes Callou

    PDF (Português (Brasil))

16. Hip Hop as a Complex Cultural Text: Epistemological Criticism and Methodological Proposals

    Marcos Antônio Zibordi

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17. Representation of women in ecuadorian magazines: publicity and non-publicity images of the feminine

    Iván Fernando Rodrigo-Mendizábal

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18. Podemos and Ciudadanos communication strategies at the televised electoral debates. An approach through content analysis: The Atresmedia TV debate as a case study

    Concha Pérez-Curiel, Ignacio Lancharro-Montiel

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19. Corporate visual identity in organizations of the Popular and Solidarity Economy. Cases in Guayaquil, Ecuador

    Bladimir Heriberto Jaramillo-Escobar

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20. Modernity and violence in times of exclusion

    Juan Mora-Heredia, Lilia Anaya-Montoya

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21. Murders of journalists and demand for admission to the communication sciences at the Universidad Veracruzana (glossing desparpajadas statements)

    Arturo Eduardo García-Niño

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22. The constant image. The challenges of an integral phorojournalist

    Patricio Barrazueta-Molina, Ana Bellón-Rodríguez

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23. The society's dehumanization

    Samantha Nancy Paz-y-Miño

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1. Ambition or strategy: study of regressive political careers in Ecuador (1979-2008) by María Inés Arévalo Jaramillo

   María Lorena Paredes

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